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 Tips
on How to Prepare a Handmade
and Accent
in Atlanta Application Packet
The application packet
that you submit is very important; it is the only
opportunity you have to present your company to the
jury.
We have compiled a
list of the various elements that you may wish to
include in your packet. Some elements are mandatory;
others are at your discretion.
Images of Your
Products. (Mandatory)
Include photographs,
slides and/or a color brochure. Because slides are
viewed on a light box, as opposed to being projected, we
recommend sending photos and/or a brochure. You should
include enough images to give the Selection Committee a
thorough understanding of the type of products you plan
to exhibit. If you represent a number of lines or are an
individual maker who produces in several different
mediums, you must include photos of each line.
Wholesale Price List.
(Mandatory)
Your price points help
the Selection Committee determine whether your products
are compatible with the price ranges supported by gift
show buyers.
Company Biography or
Statement
Your statement should
include information about how long you have been in
business, how and where your products are made, what
materials are used, and your previous trade show
experience.
Booth Photo
A photo of your booth
assures the committee that your company will present a
professional appearance at the show. It also provides an
image of the scale and full range of your work. If a
booth photo is not available, please submit a sketch of
your planned presentation. A carefully convived plan
demonstrates to the Committee that you are aware of, and
sensitive to the fact that your presentation is as
important as your product.
Press Materials
Include newspaper
coverage, magazine articles and press releases, if
available. Please make certain to specifically identify
your products when submitting pages of a magazine or
catalogue that includes products from other companies.
Previous applicants have used highlighters, large
arrows, or post it notes to focus attention on their
products.
Buyers List
Include a list of your
top ten or twenty most current accounts. This list will
help the Committee understand what types of stores buy
from your company.
Do Not Assume the Jury Knows Who You Are
GLM invites knowledgeable
professionals to review applications; however, they may
not be familiar with your work. You should assume you
are presenting your work to someone who is seeing it for
the first time.
Get A Second Opinion
Find a colleague or a
friend to review your application. Ask them to imagine
they are completely unfamiliar with your work. After
five minutes, ask them to relate their impression of
your application.
Overall Presentation
Be certain that your
name and address appear on each of the separate items in
your application packet. Place all of your materials and
the completed application form in a regular size folder
or portfolio.
What Not to Send
Do not send samples,
oversize materials, original slides, faxed product
representation or anything that must be returned.
The guidelines
outlined above are presented by GLM as suggestions in
hopes of helping you prepare your application. The final
decisions about which applications are selected for
exhibit space are made by the members of the jury and
are based on the previously stated criteria. While a
carefully prepared and complete packet will enhance your
application for exhibit space, it does not guarantee
your acceptance into the show.
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