 At
GLM and Urban Expositions, we view our relationship with our
exhibitors as a marketing partnership. As such, we want to provide
you with as much marketing support as possible for this exciting new
venture. If you have not yet received your exhibitor marketing kit,
please contact Karrie Johnson at 1.800.318.2238 or
to receive complete details on promotional materials, including:
FREE BUYER INVITATIONS & STICKERS
Free buyer invitations and stickers
are available to use them to let your customers know where to find
you during the show.
SHOW DIRECTORY/ PLANNER LISTING AND ADVERTISING
OPPORTUNITIES
The Exhibitor Marketing Kit includes
the Official Directory & Planner form that should be completed
to make sure your company information is included.
You can gain additional exposure for your booth
and lines by advertising in the show directory. And, if you buy an
ad in the directory, you’ll receive a FREE ad of the same
proportion in the pre-show Planner, which is mailed out to
pre-registered buyers in advance of the show.
FREE "SHOW SPECIAL" PROMOTIONAL
OPPORTUNITY IN PRE-SHOW PLANNER
The Exhibitor Marketing Kit includes a
"Show Special" form you can complete highlighting any show
special you’ve got planned for the show . We’ll include this
information in the Pre-Show Planner — yet another great way to get
your company name in front of these buyers before they arrive for
the show.
VIP CUSTOMER CAMPAIGN
Complete the VIP customer form
included in the Exhibitor Marketing Kit identifying your 10 best
customers. We’ll make sure they receive all show mailings as well
as a phone call extending a personal invitation to the show.
CUSTOMER LIST REQUEST
In addition to the VIP campaign, we
want to make sure we’re reaching ALL your customers with our
marketing messages. So PLEASE send us your customer lists to add to
our show mailing list.
STOCK THE SHELVES SWEEPSTAKES
PARTICIPATION FORM
Team up with GLM and Urban for a promotion that’s sure to generate
buyer attention, show traffic, and even added sales for you! Two
lucky retailers will have the chance to win a book of coupons worth
potentially thousands of dollars to be applied to purchases made
with participating exhibitors during The Gift Fair in Atlanta.
FREE FREIGHT FRIDAY
— As another traffic-builder, we want to promote the show opening
day as Free Freight Friday. As part of the promotion, participating
exhibitors will waive freight charges from orders written on Friday,
January 10.
Complete details and participation forms for all
of these exciting materials is included in the Exhibitor Marketing
Kit.
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